BrickFree

Internet as a MEDIUM is going to get very complex and rapidly under going changes. Unlike other media (TV, radio, print, outdoor), this medium is not easily mastered. For instance, traffic (which is circulation and readership in the traditional media) will keep evolving. In 2004, it was Pay Per Click with Google as a new way to garner traffic, and then it was MySpace, and shortly Facebook and in 2008, comes Twitter.

But the fundamentals have not. The concept of communities, permission marketing, free frequency, copywriting, merchants' acquisition cost, user interface, customer-centric approach,etc

Brickfree believes that internet marketing services will be outsourced to internet marketing agencies or specialised eMarketing agencies. It will be difficult for most organisations to sustain a internet marketing division much like most organisations outsource their creative agencies and media-buying.

Brickfree sets its vision to be one such interactive agency. However, rather than offering as a flat fee service, its approach is to grow with business owners who wants to tap the internet medium.

About the Founder

An Award-Winning Entrepreneur

Brickfree was founded by award-winning serial entrepreneur Goh Kim Siew, who is well known in Singapore and Malaysia as the developer of the CalendarONE.com. This pioneering Internet events calendar won the 1998 Singapore National IT Award organized by the former National Computer Board (now IDA) for the Most Innovative Service. Two years later, CalendarONE.com was cited as one of the top 10 startups in the E50 Enterprise Award.

Kim Siew’s entrepreneurial journey began in 1992 when he started iD Technologies after spending six years in FairChild Semiconductor and Seagate Storage as an automation systems manager. In 1997, he sold iD Technologies and made his first cash exit. Recognizing the business potential of the Internet, he founded CalendarONE.com in 1997 and spent the next five years managing CalendarONE and another events-related business. He exited CalendarONE in 2001 and took over one of its subsidiaries, TicketCharge, and managed it for the next four years. In 2006, Kim Siew sold TicketCharge offices to Singapore and Malaysia, to one of NTUC Singapore's subsidiaries and a publishing company in Malaysia respectively.

He also founded Primeslot.com, the first interactive ads banner aggregation company in 1999 which he subsequently sold to China.com, a Nasdaq company.

In Nov 2007, PE, a VC-arm of SME Bank of Malaysia funded Stampsfree Sdn Bhd to grow its presence regional but this plan was aborted shortly after the "Lehman crisis" in Dec 2008.

In Dec 2009, Kim Siew started Brickfree on his own to re-embark its internet marketing business journey. This time, its blueprint is to focus on working closely with business partners and grow with its business partners by leveraging on his internet marketing expertise.